In 2004, Westside Jewish Community Center (WJCC) in Los Angeles, CA took on a new partnership model in which certain programs are outsourced to and run by other organizations. This switch came as the result of several financial and organizational difficulties faced by the center during the previous few years. These program partnerships are based on varying degrees of revenue-sharing, programmatic collaboration and cross-promotion. Currently, WJCC maintains eight program partnerships. This thesis identifies elements of successful partnerships and explores how these are reflected in WJCC's model.
WJCC's partnerships with Lenny Krayzelburg Swim Academy and Super Duper Arts Camp were selected for case study. Interviews were done with staff leadership from each of the three organizations to determine the degree to which the partners consider their relationships to be successful, and to ascertain areas of strength and areas for growth. This study found that while the two partnerships had varying levels of success, they shared the same strengths and challenges. The areas in which the partnerships were the strongest include complementary strengths, common mission and goals, and stability. Areas for growth include expectations and integration, compatible organizational culture, and communication. This thesis offers recommendations for enhancing WJCC's partnership model and improving its partner relationships.
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Friedman, Lauren S. Westside JCC is Where We Like to Be: A Partnership Model for the Future. HUC-JIR School of Jewish Nonprofit Management (formerly School of Jewish Communal Service) Masters Theses. Hebrew Union College - Jewish Institute of Religion School of Jewish Communal Service. April 2011: