Co-opting Compassion

By Mara Einstein

Josh Rolnick, The Sh'ma Institute, February 2012

The author describes how corporate America has co-opted charity, turning it into a consumer proposition. Instead of writing a check or volunteering our time, more and more Americans are donating to charities by buying products adorned with a pink ribbon or by inputting a code to an online site in order to generate a donation. She states that we should buy the products we want to buy, but that we shouldn't assume that we have done anything within the consumer transaction to make the world a better place.

Topic: Tzedakah (Charity), Business, Charitable Giving, Consumerism

Name of Publication: Sh'ma: A Journal of Jewish Ideas

Editor: Berrin, Susan

Volume/Issue: Vol.42/no.687

Page Number(s): 5-6

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Genre: Article

Coverage: United States

Language: English

Copyright Holder: Publisher

Copyright Information: Download for personal use, freely distribute link

Bibliographic Information:
Einstein, Mara. Co-opting Compassion. Sh'ma: A Journal of Jewish Ideas. Josh Rolnick, The Sh'ma Institute. February 2012: 5-6.


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