Engaging a New Generation: Hillel Innovates for the Millennials

By Wayne L. Firestone, Rachel L. Gildiner

Jewish Communal Service Association of North America (JCSA), Spring 2011

The authors describe how their organization, Hillel, has implemented a strategic plan that has reshaped the organization for the Millennial generation. The centerpiece of this plan is a new approach to engagement that goes beyond Hillel's previous work in reaching out to uninvolved students. Hillel has made the transition from an organization that emphasized affiliation to one that fosters Jewish meaning; from exclusivity in leadership to inclusivity; and from an emphasis on breadth of outreach alone to an organization that seeks to double the number of involved Jewish students while also giving them depth. By offering Jewish students meaningful Jewish experiences in college, Hillel seeks to provide tools for their Jewish future: positive Jewish memories, Jewish educational resources (knowledge), Jewish self-confidence. and a sense of Jewish community/peoplehood. These four attributes will continue to help students own their Jewish experiences and strengthen their commitment to living as Jewish adults.

Topic: College Organizations, Peoplehood, Young Adults, Empowerment, Jewish Identification, Engagement, Meaning, University Organizations, Campus Organizations, Students, Inclusion, Community Building

Name of Publication: Journal of Jewish Communal Service

Editor: Naron Chalew, Gail

Volume/Issue: Vol.86/No.1/2

Page Number(s): 87-96

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Genre: Article

Coverage: United States

Language: English

Copyright Holder: Publisher

Copyright Information: Download for personal use, freely distribute link

Bibliographic Information:
Firestone, Wayne L. Gildiner, Rachel L. Engaging a New Generation: Hillel Innovates for the Millennials. Journal of Jewish Communal Service. Jewish Communal Service Association of North America (JCSA). Spring 2011: 87-96. http://www.bjpa.org/Publications/details.cfm?PublicationID=13804


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