The UJA's Israel: Implications for American Aliyah

By Harold I. Greenberg

World Zionist Organization (WZO), 1979

In light of complaints first raised by aliya shlichim (emissaries), the author of this articles looks into the messages sent by the United Jewish Appeal (UJA) aliya ads and slogans. He demonstrates how such slogans rely on a negative portrayal of Israel, utilizing time and again the political and social problems of Israel in order to motivate American Jews. He concludes that this approach is not working and that a positive approach should be adopted.

Topic: Aliyah, Jewish Identification, US-Israel Relations

Name of Publication: Forum: on the Jewish People, Zionism, and Israel

Volume/Issue: 36

Page Number(s): 109-114

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Genre: Article

Coverage: Israel , United States

Language: English

Copyright Holder: Publisher

Copyright Information: Download for personal use, freely distribute link

Bibliographic Information:
Greenberg, Harold I. The UJA's Israel: Implications for American Aliyah. Forum: on the Jewish People, Zionism, and Israel. World Zionist Organization (WZO). 1979: 109-114. http://www.bjpa.org/Publications/details.cfm?PublicationID=14040


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