We Have an Announcement: Communicating Organizational Change in the Nonprofit Sector
By Leah Guskin
Change in any organization requires a great deal of planning and strategy in order to be successful. Unfortunately many nonprofit organizations are struggling to effectively communicate these changes to their employees. This poor communication has led to ineffective, and sometimes damaging, change. This paper addresses what nonprofit organizations are currently doing to communicate change with their employees, how effective their current efforts are, and how these nonprofits can be more successful at communicating change effectively and efficiently.
Data was collected from three Jewish nonprofits in the United States that have recently gone through large, organization-wide changes. Two methods were used; interviews and surveys. Through interviews with top management in each organization, data about commutation planning and message creation was collected. Through surveys of each organization’s employee base, data about reception of the messages and perception of the change was collected. The end result of this study is a set of best practices for communicating change with nonprofit employees.
Coverage: United States
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Guskin, Leah. We Have an Announcement: Communicating Organizational Change in the Nonprofit Sector. HUC-JIR School of Jewish Nonprofit Management (formerly School of Jewish Communal Service) Masters Theses. Hebrew Union College-Jewish Institute of Religion (HUC-JIR). April 2012: http://www.bjpa.org/Publications/details.cfm?PublicationID=14162
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