The depressing current chronicle of financial corruption in Israel grows longer day by day, as does evidence of the moral corruption we know as the arrogance of power. Never in Israel's volatile history has the public held its leadership in such low regard. the mood in Israel these days borders on the disconsolate. The rebranding of Israel, the current gimmicky vogue to improve Israel's image abroad, misses the point. It's the reality at home that is the pressing challenge.