An Integrated Resource Development Approach: The Philadelphia Experience

By Marcia I. Bronstein

Jewish Communal Service Association of North America (JCSA), September 1996

Because of declining annual campaign revenues, the Philadelphia federation moved from an event-driven to a donor-centered integrated development model. The move involved major structural changes, a new vocabulary and way of thinking, and a new culture of development, all based on the simple concept that donors are the federation's most important asset. This new model reversed the downward trend in the annual campaign and yielded increased revenues. In Journal of Jewish Communal Service, v.73 no.1, Fall 1996.

Topic: Professionalism, Philanthropy and Fundraising, Development, Fundraising and Philanthropy, Jewish Organizations

Name of Publication: Journal of Jewish Communal Service

Volume/Issue: Vol. 73/No. 1

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Genre: Article

Coverage: Pennsylvania , United States

Language: English

Copyright Information: Download for personal use, freely distribute link

Bibliographic Information:
Bronstein, Marcia I. An Integrated Resource Development Approach: The Philadelphia Experience. Journal of Jewish Communal Service. Jewish Communal Service Association of North America (JCSA). September 1996: http://www.bjpa.org/Publications/details.cfm?PublicationID=1816


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