Informal marketing of Israel Experience educational tours

By Erik H. Cohen

Sage Publications, inc., 1999

The Israel Experience educational tours attract participants primarily through informal marketing. Friends, family and former participants are the most effective advertisers. Most participants are already connected to community networks through which informal marketing takes place. Those attracted through informal, personal channels are more satisfied with their tours than are those recruited through conventional mass media advertising.

Topic: Israel Experience

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Genre: Report

Coverage: World

Language: English

Copyright Information: Download for personal use, freely distribute link

Bibliographic Information:
Cohen, Erik H. Informal marketing of Israel Experience educational tours. Sage Publications, inc.. 1999: http://www.bjpa.org/Publications/details.cfm?PublicationID=2488


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