Got God? For Young Jews Hungry for Connection, Jewish Advertising Offers a Bland Diet

By Andrew Silow-Carroll

CLAL: the National Jewish Center for Learning and Leadership, 2000

In order to assess what kinds of messages the public would like to see from Jewish advertising, the author gathers advertisements placed by synagogues, JCCs, and other institutions, and shows them to different Jewish audiences. The author was surprised to discover that the reaction to these ads was overwhelmingly negative. The author then analyzes common themes and approaches in these advertisements and discusses this negative reception.

Topic: Media, Jewish Organizations, Outreach, Values

Name of Publication: CLAL on Culture Archive

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Genre: Brief

Coverage: United States

Language: English

Copyright Information: Download for personal use, freely distribute link

Bibliographic Information:
Silow-Carroll, Andrew. Got God? For Young Jews Hungry for Connection, Jewish Advertising Offers a Bland Diet. CLAL on Culture Archive. CLAL: the National Jewish Center for Learning and Leadership. 2000: http://www.bjpa.org/Publications/details.cfm?PublicationID=2570


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