Marketing as an Outreach Tool

By Jorge Diener

JDC International Centre for Community Development, January 10, 2002

The author discusses why Jewish organizations are struggling to attract members. He asserts that marketing should be used as an outreach tool in order to attract Jews to an active involvement in a Jewish community. The author stresses the utilization of segmentation, a public relations strategy that specifically directs each program towards fulfilling the specific needs of a particular group.

Topic: Youth Engagement, Jewish Organizations, Outreach, Affiliation

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Genre: Article

Coverage: United States

Language: English

Copyright Holder: JDC-Europe

Copyright Information: Download for personal use, freely distribute link

Bibliographic Information:
Diener, Jorge. Marketing as an Outreach Tool. JDC International Centre for Community Development. 10 January 2002: http://www.bjpa.org/Publications/details.cfm?PublicationID=3762


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