Motivations for Giving: A Motivational Research Approach

By Herman L. Kaplow

Jewish Communal Service Association of North America (JCSA), National Conference of Jewish Communal Service, Fall 1961

Research into the motivations of donations to the local Federation in St. Louis indicated that the majority of Jews in the city are inclined toward "giving to support and develop movements and issues which impinge on them and their children in personal and concrete ways, rather than just contributing to large, impersonal collection agencies." The challenge to Federation, then, is to raise funds for causes of concern to its constituency, which largely opposed significant spending overseas. While the issues of imminent concern had the greatest impact on donations, other issues affecting Jewish giving included a German vs. Eastern European environment and a Zionist vs. non-Zionist environment.

Topic: Philanthropy and Fundraising, Development, Jewish Identification, Survey, Fundraising and Philanthropy, Zionism

Name of Publication: Journal of Jewish Communal Service

Editor: Sherman, Sanford N.

Volume/Issue: Vol. 38/No. 1

Page Number(s): 88-99

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Genre: Conference Presentation

Coverage: United States

Language: English

Copyright Holder: Publisher

Copyright Information: Download for personal use, freely distribute link

Bibliographic Information:
Kaplow, Herman L. Motivations for Giving: A Motivational Research Approach. Journal of Jewish Communal Service. Jewish Communal Service Association of North America (JCSA),National Conference of Jewish Communal Service. Fall 1961: 88-99.


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