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Developing a Public Relations Program in a Functional Agency
This piece highlights the development of a public relations program in an agency. The piece asserts that policy making must be made with consideration to public relations values. The piece concludes by asserting that success of program and policy making is dependent on the follow-up and how the media is used to support such pursuits.
Name of Publication: The Jewish Social Service Quarterly
Editor: Aptekar, Herbert H.
Page Number(s): 55-58
Coverage: United States
Copyright Holder: Publisher
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Schmidt, Frances. Developing a Public Relations Program in a Functional Agency. The Jewish Social Service Quarterly. Jewish Communal Service Association of North America (JCSA),National Conference of Jewish Social Welfare. September 1947: 55-58. http://www.bjpa.org/Publications/details.cfm?PublicationID=5992
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