Advertising Judaism

By David Nelson

Jewish Family & Life (JFL Media), January 2004

The author asserts that although some people feel that selling and advertising connote cheapness, our survival requires both the preservation and protection of our traditions, practices, beliefs and memories. To preserve these vital organs of communal life we must make them competitive in the overcrowded marketplace and be willing to spend the necessary money, hire the best creative talent available, and be patient.

Topic: Recruitment and Retention, Engagement, Consumerism, Communications/Marketing, Outreach, Marketing/Communications

Name of Publication: Sh'ma: A Journal of Jewish Ideas

Editor: Berrin, Susan

Volume/Issue: 34/607

Page Number(s): 3-4

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Genre: Article

Coverage: United States

Language: English

Copyright Holder: Publisher

Copyright Information: Download for personal use, freely distribute link

Bibliographic Information:
Nelson, David. Advertising Judaism. Sh'ma: A Journal of Jewish Ideas. Jewish Family & Life (JFL Media). January 2004: 3-4. http://www.bjpa.org/Publications/details.cfm?PublicationID=6349


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