It's Not About Marketing: Listening to the Experiences of Young Professionals

By Tobin Belzer

Jewish Family & Life (JFL Media), January 2004

The author argues that Jewish communal leaders need to make substantive changes to their Jewish organizations in order to retain talented young Jewish professionals; when organizations offer careers to young people that include adequate compensation, opportunities for advancement, and the ability to make an impact, better marketing tools won't be necessary. Given that young Jewish professionals share their experiences with each other, improving their working experiences could be an effective recruitment strategy.

Topic: Recruitment and Retention, Professionalism, Organizational Development, Professional Development, Jewish Communal Service, Workplace, Communications/Marketing, Employment, Jewish Organizations, Marketing/Communications, Jobs

Name of Publication: Sh'ma: A Journal of Jewish Ideas

Editor: Berrin, Susan

Volume/Issue: 34/607

Page Number(s): 7

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Genre: Article

Coverage: United States

Language: English

Copyright Holder: Publisher

Copyright Information: Download for personal use, freely distribute link

Bibliographic Information:
Belzer, Tobin. It's Not About Marketing: Listening to the Experiences of Young Professionals. Sh'ma: A Journal of Jewish Ideas. Jewish Family & Life (JFL Media). January 2004: 7. http://www.bjpa.org/Publications/details.cfm?PublicationID=6352


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