And You Shall Be A Light Unto the Nations

By Jody Sampson

Jewish Family & Life (JFL Media), January 2004

The author argues that marketing Judaism to the non-Jewish world is not only appropriate but critical. Jews need to take control of their message and Judaism's ideas can survive translation to the language of business. The Jewish community must reach out more effectively in our increasingly global village to make more friends, address anti-Semitism and ensure the welfare of its people.

Topic: Innovation, Antisemitism, Communications/Marketing, Community Relations, Marketing/Communications, Values

Name of Publication: Sh'ma: A Journal of Jewish Ideas

Editor: Berrin, Susan

Volume/Issue: 34/607

Page Number(s): 9

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Genre: Article

Coverage: United States

Language: English

Copyright Holder: Publisher

Copyright Information: Download for personal use, freely distribute link

Bibliographic Information:
Sampson, Jody. And You Shall Be A Light Unto the Nations. Sh'ma: A Journal of Jewish Ideas. Jewish Family & Life (JFL Media). January 2004: 9. http://www.bjpa.org/Publications/details.cfm?PublicationID=6354


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