A Religious Station Changes the Channel

By Yehudah Mirsky

Jewish Family & Life (JFL Media), January 2004

The author describes Arutz Ha-Techelet, a religious TV station in Israel. He argues that the channel is not marketing religion as much as reflecting and exploring the preferences and interests of pre-existing religious public. Its programs project a vibrant Jewish culture in vivo that one may choose to join or not; it is successful because it teaches "it" and not "about it."

Topic: Orthodox Judaism, Media, Communications/Marketing, Marketing/Communications, Religion, Television

Name of Publication: Sh'ma: A Journal of Jewish Ideas

Editor: Berrin, Susan

Volume/Issue: 34/607

Page Number(s): 10

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Genre: Article

Coverage: Israel , United States

Language: English

Copyright Holder: Publisher

Copyright Information: Download for personal use, freely distribute link

Bibliographic Information:
Mirsky, Yehudah. A Religious Station Changes the Channel. Sh'ma: A Journal of Jewish Ideas. Jewish Family & Life (JFL Media). January 2004: 10. http://www.bjpa.org/Publications/details.cfm?PublicationID=6355


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