Attention, Agility and Alterations (AAA Membership Practices): How JCCs Grow Their Membership

By Steven M. Cohen, Lauren Blitzer

Mandel Center for Excellence in Leadership and Management, May 2008

This study reports on a survey conducted in January 2008 in order to understand how practices and policies set by Jewish Community Center (JCC) Board of Directors affect membership growth. The analysis of the survey finds that there are three critical factors in predicting positive membership growth for a JCC: Attention, an organizational culture of closely attending to members and membership growth; Agility, devising innovative approaches to the membership model; and Alterations, recent renovations to the physical plant. The study also reports on other trends in membership function and structure.

Topic: Organizational Development, Membership, Jewish Identification, Jewish Organizations

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Genre: Report

Coverage: United States

Language: English

Copyright Information: Download for personal use, freely distribute link

Bibliographic Information:
Cohen, Steven M. Blitzer, Lauren. Attention, Agility and Alterations (AAA Membership Practices): How JCCs Grow Their Membership. Mandel Center for Excellence in Leadership and Management. May 2008: http://www.bjpa.org/Publications/details.cfm?PublicationID=792


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